THE ART OF MODELING
The art of Modeling today has become a great part of the human society today that it can’t be ignored.
Modeling is not just a hobby, as most people do engage in it as a full time professional career. Some people even get great deals of endorsement through modeling with big companies and are been well paid. Celebrities, including actors, singers, sports personalities and reality TV stars, frequently take modeling contracts in addition to their regular work. With the advent of social media today especially Instagram most ladies tend to post different kinds of pictures posing as models or some sort. In Nigeria for example some ladies pose on social media, even going to the extent of exposing some parts of their bodies to claim they are models without even knowing what it actually entails to be a real model. Well without wasting much time lets dive in and actually understand what modeling actually means. I believe this would go a long way to assist those who want to know more about modeling or are about choosing it as a professional career.
WHO IS A MODEL
A model is a person either male or female whose job or role is to advertise, display or promote commercial products for companies or organizations. A model can also be seen as a person who poses as a visual aide for people who are creating works of art or photography.
BRIEF HISTORY OF MODELING
Modeling dates back to the late 1800s, before then “modeling” was primarily a term (from the Middle French word ‘modelle’) used to describe people posing for a portrait drawing. Upon the invention of the camera, people would pose for more than painted portraits, and soon, adverts featuring pictures of men and women were added to newspapers. Before this, Charles Frederick Worth, who is considered by most to be the “father of haute couture,” had his wife model his designs in the early 1850s. Until then, mannequins were used to “model” clothing. Worth’s wife, Marie Augustine Vernet, was his “live mannequin,” and is considered the first ever fashion model.
With the development of fashion photography, the modeling profession expanded to photo modeling. Models remained fairly anonymous, and relatively poorly paid, until the late 1950s. One of the first well-known models was Lisa Fonssagrives, who was very popular in the 1930s.Fonssagrives appeared on over 200 Vogue covers, and her name recognition led to the importance of Vogue in shaping the careers of fashion models. In 1946, Ford Models was established by Eileen and Gerard Ford in New York; it is one of the oldest model agencies in the world. One of the most popular models during the 1940s was Jinx Falkenburg who was paid $25 per hour, a large sum at the time
THE AGE OF SUPERMODELS
The 1990s was known as the decade of the “supermodels,” and their famous faces were everywhere. When Victoria’s Secret and Sports Illustrated rose in popularity, so too did the demand for sexier and curvier models like Heidi Klum, Claudia Schiffer, and Tyra Banks came to play.
The 2000s till date had really seen great changes in almost all aspects of modeling. This is due to the invention and coming of the digital age and social media. This gave the modeling industry a different perspective and. Now, models are more involved than ever with their fans as they share parts of their lives no one got to see before. Models like Kendall Jenner, Gigi Hadid, and Cara Delevingne have millions of followers on their social media accounts, and this is often a big factor in a brand’s decision to hire them. The 2000s also brought a new and improved market for models who look different than “traditional” models.
The modeling industry is constantly changing and this one of the better times to get seen and recognized as a model or aspiring model.
TYPES OF MODELING
In understanding the art of modeling there are different types and categories of modeling. This also gives rise to different types of models. They include:
Under this we have:
Runway models showcase clothes from fashion designers, fashion media, and consumers. They are also called “live models” and are self-employed. They are wanted to be over the height of 5’8″ for men and 5’6″ for women.
Plus-size models are models who generally have larger measurements than editorial fashion models. The primary use of plus-size models is to appear in advertising and runway shows for plus-size labels.
A fit model works as a sort of live mannequin to give designers and pattern makers feedback on the fit, feel, movement, and drape of a garment to be produced in a given size.
Glamour modeling focuses on sexuality and thus general requirements are often unclear, being dependent more on each individual case. Glamour models can be any size or shape.
An alternative model is any model who does not fit into the conventional model types and may include punk, goth, fetish, and tattooed models or models with distinctive attributes.
Some models are employed for their body parts. For example, hand models may be used to promote products held in the hand and nail-related products.
Fitness modeling focuses on displaying a healthy, toned physique. Fitness models usually have defined muscle groups.
A gravure idol is a Japanese female model who primarily models on magazines, especially men’s magazines, photobooks or DVDs.
Commercial print and on-camera models
Commercial print models generally appear in print ads for non-fashion products, and in television commercials. Commercial print models can earn up to $250 an hour.
A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. The vast majority of promotional models tend to be attractiveness in physical appearance.
“Spokesmodel” is a term used for a model who is employed to be associated with a specific brand in advertisements. A spokesmodel may be a celebrity used only in advertisements (in contrast to a brand ambassador who is also expected to represent the company at various events), but more often the term refers to a model who is not a celebrity in their own right.
Trade show models
Trade show models work a trade show floorspace or booth, and represent a company to attendees. Trade show models are typically not regular employees of the company, but are freelancers hired by the company renting the booth space.
Atmosphere models are hired by the producers of themed events to enhance the atmosphere or ambience of their event. They are usually dressed in costumes exemplifying the theme of the event and are often placed strategically in various locations around the venue.
Podium models differ from runway models in that they don’t walk down a runway, but rather just stand on an elevated platform. They are kind of like live mannequins placed in various places throughout an event. Attendees can walk up to the models and inspect and even feel the clothing.
Art models pose for any visual artist as part of the creative process. Art models are often paid professionals who provide a reference or inspiration for a work of art that includes the human figure.
Instagram models have become popular due to the widespread use of social media. They are models who gain their success as a result of the large number of followers they have on Instagram and other social media. They should not be confused with established models.
Notwithstanding some Instagram models have gained high-profile modelling jobs and become celebrities.
For those who are planning on going into the art of modeling be sure to find your niche before you dive in so as to avoid future mistakes. You can also find more articles online to give you a better knowledge of the industry. To those already in the business you can still expand your audience and update your skill set.
This all I can bring you for now till I come your way again. Thanks for your time
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